Shopping Festivals Are Buzzing The E-commerce Calendar
The e-commerce calendar in India has many substantial dates and massive sales that has created a pseudo sense of festivity with unbelievable deals and rates. Initially, there were events like Diwali and Christmas that had the gravity to attract massive sales and generate quantifying business. As the business developed, the commercialization of celebratory dates like Valentine’s day, Mother’s day and Father’s day has increased, resulting in the promotion for attractive deals. These important dates are setting the narrative for the industry and its behavior, platforms like Amazon and Flipkart have created their calendar events with its grand sales that are active for a week and is making record breaking growth. Flipkart Big Billion Day sale in India: The Big Billion Days sale in 2019 from 29th September to 4th October offered price cuts and bank discounts on credit cards, with options like buy now and pay later. According to trak.in there was almost 50% growth in the number of ne